(一)     攀枝花市社会经济状况                                      1      ·地理环境                                                 1      ·人口                                                     2      ·主要经济指标                                             2          ·城市人均GDP                                             2          ·人均社会消费品零售额                                    3          ·城市职工工资水平比较                                    3 ·居民可支配收入与消费性支出                              3 (二)     攀枝花市居民消费调查(需进行调查，在此略) (三)     商场案例分析 (四)     市场定位                                                  4      ·目标消费群定位                                           4      ·功能定位                                                 6      ·商业步行街的商业定位                                     7 (五)     卖场动线及楼层布局                                        9      ·卖场动线建议                                             9      ·楼层分布及商户组合建议                                   9      ·楼层分商户组合                                           9      ·卖场设计建议                                             10 ....................................................................................